CONSULTANTS

Marion Yuen, Senior Consultant

Ms. Yuen has 20 years of experience as a communication advisor and researcher. In particular, she is adept at working with organizations and in environments that put premium value on quantitative measurements and technical specialization.

Ms. Yuen's research has supported the management of crisis communications, strategic marketing, organizational development, public/community relations and investor relations. Her research has served various sectors including energy/power, media, advertising, manufacturing, financial services and social organizations.

Ms. Yuen has conducted opinion & market research (quantitative and qualitative) for both proprietary intelligence gathering and large-scale, multi-sponsored industry studies. Her role has ranged from design and management of data collection, facilitation of focus groups, interviews with key executives, analysis of results and production of reports with recommendations, interpreting the implications of results for clients, and presenting the results to public audiences.

Clients included Kerr-McGee, Mid-South Power, Natural Resources Defense Council, Lederle Laboratories, NYNEX, Deloitte & Touche, Booz-Allen Hamilton, Prudential Securities, Environmental Action Foundation, and New York City Department of Telecommunications & Energy.

Ms. Yuen has presented research results before such audiences as the Board of Governors of the American Association of Engineering Societies, National Research Council, Advertising Research Foundation and Society of Women Engineers.

Professional Achievements

MYA Group – Founded a communication and research firm focused on energy industry issues, offering services in media content analysis, research surveys, strategic intelligence gathering, organizational studies, and group facilitation.

Catalyst – Director of Advisory Services and Director of Research at this national research and advisory organization. Worked with businesses on strategic work force issues, particularly gender diversity.

Simmons Market Research Bureau – Manager of Technical Services. Taught clients how to use research data and interpreted trends for journalists.

Hill & Knowlton Public Relations – research analyst.

Publications:

Ms. Yuen has contributed articles to publications such as Independent Energy, Global Energy Business, and the Boomer Report. She led the team that authored the Catalyst report, Women in Engineering: An Untapped Resource.

Education:

M.A. Communications from Columbia University Teachers College
M.A. in Biophysics from the University of California at Berkeley
A.B. in Physics from Wellesley College
Certificate in Strategic Environmental Management from New York University's Management Institute.